Over the past few days I have realized that this splitting of worlds that I am engaged in becomes a never ending balance and jump rope to answer questions correctly and say yes, I am THAT Liz Zorn. On the one hand there is the art world where I am known as a painter. Rarely does this life bleed over into my work as a perfumer. As a perfumer it happens a lot because I use my art work as the backdrop for all of the Soivohle packaging design, often based on my original paintings. The new package design is created directly from scans of my original art. It is then digitally altered and formatted for bottle and box sized labels and cards, promotion brochures and the like. Even though this is true, the majority of people who visit the website or purchase perfumes are still unaware of this double life.
The name of my company is "Liz Zorn Mixed Media Arts LLC" it is set up this way to include all of my work income: art, music and perfume. Yes I said music, and that is another thing that can wait for another day.. But for the art and perfume, particularly where sales are concerned, this is the name (or something like it) that should appear on your credit card statement. I recently had a lady who was very confused about this. She had purchased perfume and had no idea who Liz Zorn was. It was such a distressing thing for her that when she called to discuss what she thought was a mistake on her statement, she then asked in a high pitched yowl. "Who the f*#K is Liz Zorn. I said, well... that would be me. I am Liz Zorn, I am Soivohle. It says so right there on every page of the Soivohle website. She was having none of it, proceeded to tell me off and hung up.
Most people do make the connection, or at least check the website before calling or sending an email. But still it is another example of this splitting of worlds. For me, I have been doing this for a very long time. I had my first art job at the age of 15, and had studied the art of oil blending at an even earlier age. I worked as a graphic artist and have painted my entire life. I only began to take seriously my love of scent in the early 1990's when it was easier to source materials, launching my first retail collection in 2002.
TODAY - things are moving again. I have already redesigned the Naturals Labels with new artwork from one of my paintings, and now have the final design chosen for the artwork that will be on the new and completely revamped Mixed Media Perfumes. Going back to one of our old tag lines Art Moderne. As you can see from the image the bottles will also be different. We are down to the last few printed bottles in the 50ml size and are no longer using them. We are changing all of our large sized bottles to the 30ml as in the photo. If they prove out over the next few months, we may go ahead and have them printed and forgo the paper labels. I am on the fence about the 11ml bottle. I plan to keep it as a gift option with refill (already available) but may decide against having more of them printed once our current stock runs out. At the moment I am liking the new labels, as they say a lot about what Soivohle is and who I am.
At the end of the day when all is said and done, I am an artist, I make things. It is my passion and livelihood. I can be focused, scatterbrained, emotional, moody and a complete pain in the ass. I throw it all out there regardless of the consequence. I have had conversations with people who say they only present a certain persona to the public, because they don't want anything to affect their business. I would explode if I did this. Literally explode if I could not be myself. We only get one chance in life to live our passion. To stand up and give voice to the things that matter.
I am a bulldozer and I am a flower. A sharp edge and a feather.
SAMPLES - As we make changes to the website and fine tune the line it is becoming more clear to me that people, when presented with the option will purchase sample sets over individual samples. I think the time of the individual sample has reached it's tipping point and as I introduce a wider variety of sets, the individual samples will go the way of the dodo bird. This is something that I am actively working on and could be implemented in the coming days. We will have three different samplers sets that contain 1ml vials, a set that contains two 2.5ml sprays, our signature coffret is getting an upgrade from the three 5ml screw top flacons to atomizers. Most if this will be for the naturals, but for the 1ml samplers three of them are mix and match across the board from oils, to body oils to parfums.
SIGNATURE NATURALS - The filtering of several Signature Naturals will put many things long out of the rotation back in the mix. I am so excited about this and excited as well by all of the great response to the news of their return. We are down to the last case of our small 11ml signature printed bottles and I am on the fence about having another 1000 printed and continuing it as a stand alone option as it is now. It is currently available as a gift set with refill, and this will stay in the line-up for awhile.
I also plan on introducing a new flacon with new packaging to replace the 50ml that we have discontinued. The aim is to have one nice packaged flacon that represents the collection. This will be the new 34ml. We already have the tins and the bottles are on the way, so in the next two to three weeks these should be available.
I am very happy with my decision to focus my attention to the natural perfumes and oils. Many have expressed a sadness for the loss of some of the synthetic based scents like Green Oakmoss, Centennial, Rosa Sur Reuse etc... The Green Oakmoss I can recreate in a similar scent as a natural, but the other two Rose scents both depended on a special absolute that I no longer have or can get. If it ever becomes available again I will buy it all up and re-introduce the scents. In the meantime I am working on new and interesting things within my naturals palette.
We have made some changes to our shipping options. All US orders will now ship FEDEX GROUND ONLY. With so many mixed orders being placed for both the oil and alcohol based items we felt that it would be best to just have one option. This eliminates all confusion about the ground only option for the Signature Naturals.
Because of this we have also eliminated the SAMPLES ONLY option, as many were choosing this for regular orders and we cannot afford to ship expensive packages for the price of a small bubble bag.
SAMPLERS - We currently have Sampler Tins available for the Botanical Oil Parfums and the Street Collection Parfums. I will be adding a Sampler Tin for the Signature Naturals as well. Individual samples can still be ordered.
We also give away free samples with each regular order.
SIGNATURE NATURALS - This is the collection that is getting the biggest makeover. We have eliminated all high concentration 40/50% parfum absolutes and replaced them all with a lesser concentration Parfum Absolute Spray of 25/30% concentration. This is still a very high concentration, as industry standards are around 18/22% for an parfum. Many of our existing sprays are already at this concentration and only the lighter ones in the Eau de toilette have been increased.
I will be adding them to the collection online as they become available. Solstice was added today, and several others will be filtered over the weekend and will be online next week.
With the Signature Naturals getting all the attention I also decided to update the packaging a bit. The labeling will stay the same, but we will be replacing the white box with a silver (recyclable) tin.
My continued work on the new Alchemist Series (a mini series within the Signature Naturals Collection) will launch with two new Parfums at the end of summer. The first is Paracelsus, inspired by my childhood favorite crazy man and magician Paracelsus. A cocoa tinged Fougere/Chypre Rose/Iris Parfum and 12 Keys, an homage to the 12 Keys of Basil Valentine, an earthy green Fougere with Galbanum, Lavender, Fir Balsam Woods and botanical musk. I have been wearing both of these all summer and can't wait to introduce them to you. This will mark the first new Natural since Amun Re The Tears of Ra.
I will be taking a little vacation in a few weeks so as we blow through the last month of summer and head into fall and winter I am having a little onsite sale.
Everything onsite 15% off with coupon code SUMMERSWAY. also includes free shipping to all USA destinations.
This includes the already discounted Clearance Items and the Street Collection Oils.
I will be back in the fall with a new line up for the oil parfums and gift sets for the holidays.
Thank You for your support of SOIVOHLE...
It has been years... literally, since the idea to create this essence first found itself floating around in my head. The finished essence was created using only natural materials including my house amber and botanical musk. My desire was not to recreate the scent of salty tears and honey, or to create a scent dominated by these notes. In the end though there is a hint of saltiness that mingles with honey, flowers and musk.
There are many versions of the story of the Egyptian Sun God Ra. Depending on the specific period in history Ra can be seen as a team player in the Egyptian Pantheon of Gods, or as in later years an Amun, Creator God. I would imagine that the first telling of the story "The Tears of Ra" came from this era. It is a creation myth that sets Ra as the high creator Amun Re who's tears are either honey or honey bees (various stories exist) that fall from the heavens only to transform into the first humans when touching the earth.
We have been treading water so to speak this past week and likely the next two weeks. In the middle of moving the studio, so everything, details and all things Soivohle are on a must do basis until I am resettled. Orders and online transactions are as always priority number one.
I have a ton of stock from the studio to re-shelve in my workroom, and more to go through and figure out what we are going to do with it. I will not make any decisions on the Street Collection oils until later this summer or beyond.
Currently I am getting ready to bottle Amun Re: The Tears of Ra. I have sent out a few samples with orders and will continue to do this up to the launch date TBA...
The first batch of Kentucky Bourbon Rose prints will go out the first of next week. I have been mounting them in-between other things. Hopefully they will all go out by the first of June.
I have had a lot of questions about the studio move, so am going to address it here and move on. As you can see, we recently revamped the entire Soivohle website with new shopping cart, easier checkout and a very updated look. This was all part of the plan. To optimize the online experience so that I could close the physical location. Most of our business is done online and I have spent the past few years building the online business. With the new format we are optimized for the web, tablets and smart phones. Any way you view this new website will give you the perfect viewing experience for your device...
My new studio location will be devoted to my visual art and Olfactory Art Installations. There will be a settling in period, but this is the perfect set up for me. I can spend much less time on web concerns because a lot of what I was doing before, is now done for me with the new system. The time saved and the time saved from being at a physical location (where I could not paint) frees me up to paint more. This will not take away from Soivohle but make it better. Instead of being overwhelmed by it I can come to it with a fresh outlook and enjoy it more. Being able to do the two things I love is perfect for me. I am sure it will show in all of my work as time goes on.
Most of the news related to the Olfactory Art will be posted on my Art website and blog: and occasionally here if I feel there is a valid connection to Soivohle, otherwise I prefer to keep the two separate as there is already enough confusion about scent and scent as art etc...
This Saturday is Derby Day. To be precise Kentucky Derby Day. To celebrate my Kentucky roots and birth state I am releasing Kentucky Bourbon Rose on Saturday. This is a Numbered Edition of 25/4.5ml bottles.
We will have a pre-order period beginning today. Included in all pre order packages will be an early release 11ml atomizer of our Spring 2014 Limited Release: Magnolia 826 eau fraiche. Magnolia 826 will be available mid-May.
If we sell out during the pre-launch all orders will ship with the Magnolia 826.
Orders placed with a May 3rd or later date stamp will not have the Magnolia 826.
There are only 25 bottles in this edition that was created over a period of years. A fine Kentucky Bourbon was tinctured with organic Mexican Vanilla Beans to create the carrier/base for the parfum.
Rose Absolutes from Morocco, Bulgaria and Egypt were blended with a harmonious accord of spices including a touch of clove and cinnamon, with a natural oakmoss accord that included green and brown oakmoss. The concentration is +50%.
To insure that this is a truly artistic work there was no formula kept, no notes taken or measurements of any kind recorded other than the amount of carrier to materials used.
Kentucky Bourbon Rose will never be made again..
I have had a lot of interest in the Street Collection Oils that I mentioned in my last post. These are not available onsite, but are available in my studio/shop. As I had mentioned, I will be closing the perfume shop, and moving some of those items to the online shop. Some will be available for immediate sale and others will not. I will be in the studio on Wednesday taking inventory and packing up a lot of the perfume stuff... I will then decide which scents stay and are moved online and which ones are archived (if any) and which ones go...
NEW MINIS - I am working on labels right now for a new 5ml size that will be available in the Demis and EDT/Colognes... I had offered a smaller pocket spray in the past, but these will be small open cap bottles. I sometimes give these out with orders, and will be adding them to the site soon. They will be available individually and as curated sets..
STUDIO Z - I have had no news about moving yet... Still waiting on studio space in the city. In the meantime Studio Z will be open for business, perfume bar and all, for the upcoming art walk at the Art Center. I will not be moving anything until I have my new lease confirmed. This could be a month, two or three.., so when I know I will pass on the info. The perfume shop will remain as is until that time. and yes I can still come in for special appointments. just shoot me an email or call. My schedule is pretty flexible at the moment, but prefer that it be during regular business hours at the art center which is 11-5 Tuesday thru Friday, 11-3 on Saturdays.
Over the years I have created several essences that have remained exclusive to the physical location. Now that I will be closing the perfume boutique and moving my painting studio back to downtown Cincinnati, I am left with a decision to make about the studio exclusive scents. The ones that are most on my mind are the Acousticjus Street Collection oils. These are inexpensive oil roller ball parfums that were created for individuals looking for something nice, fun and not all that complicated. Whereas the bulk of the Soivohle line are either all natural or mostly natural with no scent having less than 85% natural ingredients the Street Collection oils are about 50/50. They do not contain any rare or costly absolutes or painstakingly thought out tinctures. The most complex of them can contain up to fifteen ingredients, while the lesser ones can have as little as three to five. Having said all that I am thinking more about all of the customers and repeat customers who have been purchasing these parfums over the years, and enjoy wearing them. I do not want to just toss them aside as they have garnered quite a local and loyal following. I will be going through the list and picking out the most popular ones to add to the online store. Things like Fig Black Tea, Dulce Crema, Egyptian Musk, Lilacs In Spring.. Some of the more earthy and masculine scents are lower on the list, but I do not want to leave them out just because they did not sell as well. So as I will not be adding them to the site until I have closed the boutique, I am going to post the titles here and let people take a look and see if anything pops out.
FIG BLACK TEA
SWEET LOVE AMBER
LILACS IN SPRING
AIR N SEA
SOFT LEMON RAIN
LEATHER N WOOD
I could of course just offer them all, and let the larger Soivohle/Acousticjus online audience work out the difference, and may decide in the end to do that. My main concern is space. I currently keep the formula bases and all of the bottles and packaging for all of the parfums at the studio. I need to make room for all this in my stock/work room.
It's crazy just how much stuff accumulates over a few years, and I have been adding to this collection scent by scent, but always working from the other location. Now thinking about moving the other half of Soivohle to the home base I am scrambling to figure out where I will store everything. I really need to be working on that now before I find myself just putting things in boxes to be thought about later, or knowing me as I do, forgetting all about them.
I have added an archive page to the website. Nothing is listed yet, but this gives a bit of information on how to go about inquiring about something that is not in the collection. I have had some inquiry about the Acousticjus Stellar All Over Oils and I must say that I no longer have them in the collection. This was an item as with many of the other non perfume offerings that had been available first at the boutique. Now that I will be closing the boutique/perfume shop, I will not stock any of these items. They will be a special order if available at all. They were never that popular as an online purchase, and I do not want to keep a lot of stock made up of things that do not sell. Particularly body oils where shelf life is a huge factor.
I have also placed my order for the new carrier for our perfumes. I had been using a grain based carrier. We are switching to an organic esprit de sucre. (cane) for all of the Demi's, Absolutes Colognes and EDT's. I will phase out the remaining tincture and stock and phase in the new. It should arrive by weeks end. I will be using this for the first batch of Amun Re The Tears of Ra. The materials are set out on my bench to be the next thing formulated. After that Violets & Rainwater. No I did not forget... Time has just been beating me over the head lately.
Scentscapes™ I have done a lot of thinking about these scents and have to say that as with things in the past Olfactory Art and Perfume are like oil and water they do not mix well and the ideas do not translate from one to the other. The scentscapes will be exclusively linked to my Olfactory Arts projects. You can read more about this on my fine art website.
The new Kentucky Bourbon Rose will be a signed and numbered limited edition Soivohle Essence. This will be available soon. Keeping these things separate will best serve the work and everyone who has an interest in it.
I have added some of the parfum oils (the attars) to the site. I will be adding some of the other oils as well. I do not know exactly how many of them will make the cut, but the next grouping will be from the natural oils collection. After that I will add a few other things back to the collection and then a little break as we anticipate the move of our studio back to downtown Cincinnati.
Since the launch yesterday of the new shop pages I have had a few inquiries about some of the Sale Page Scents. Yes there are less items available. This is because they have either sold out, as much of it is low stock; or we are getting ready to relaunch a new batch. Daybreak Violin is set to relaunch as an EDT and Dog Star Cologne is set to relaunch. Riverwalk was never meant to be part of the collection. It was created for the Peace, Love and Patchouli project a few years back and only a small amount was made. I put the low stock up on the sale page and it sold out. I have since made a new batch and it is available in the collection.
I am going to do an inventory check this week and decide if there is anything that can go on the sale/low stock list. In the meantime, what is available on the new sale page is really all we have to offer at the moment.
One thing I will not be doing right now is making one off bottles of perfumes that are out of rotation. I just do not have the time to devote to it right now unless you are willing to be on a long waiting list.
Just stay tuned, I will be adding things back to the collection as they become available. I have new batches of a few things aging at the moment and others on the list to be batched. Hopefully by the end of spring we will be back in a groove and I will have familiarized myself with all of the new website features, new payment system etc...
Thank You, Liz
It was my intention today to get my website finished. I am ready to jump in the pool, but it isn't open and the outside temps are more like January than late March. For the past several days I have had a link to the old site store and shopping cart, linking back to the other pages on this new site. Now I will be merging the two web addresses. soivohle.com and soivohle.net. Placing a redirect on soivohle.com to bring you here. The new shopping cart is set up and almost all of the product pages are up. I still have to format the Oil Parfums, which include the natural oils and the mostly natural Acousticjus Stellar Oils.
I will be keeping our old merchant account for awhile as a back up just in case we have issues with this new format. Hopefully things will run smoothly. I know it will save me time from entering all of the data by hand. We will still use paypal for special orders and International sales. I am not sure if this new platform accepts the paypal link, need to check that out. I had been more concerned with making the new stuff work, and had not really thought about PP integration. Making a new list...
I love the look of the new shop pages and how easy it is to share everything on this site with your social media. So go on share away !! 👍
Some items are not yet listed and others are in transition. I am not sure what will be added next. I need to do an evaluation from last years top sales. If I have missed anything important it will be added back to the line up.
So, fingers crossed that everything works. Yay Me!!!.....
Today I am starting work, again on adding the collection to the new website template and new shopping cart format. I can do this behind the scenes while everything else goes on as usual. As it stands now the shopping link will take you to the original site template to place an order. All other pages are on this new format. Once I have all of the items here on the new site I will just point the URL to the new site. It will be a seamless transition. It will also allow us to keep all of the original Soivohle emails.
The new format will give each item it's own page and menu. I will be adding everything as is. Not cutting the collection just yet. Hopefully devoting the entire week to this I will have all of the items indexed, up and running by this time next week.
We will be using a new payment structure that is linked with our Stripe account. We will also be keeping our old merchant account for awhile and offering paypal for special orders. Hopefully all of the based will be covered.
The new web design is compatible with both smart phones and tablets. I love the way it looks on my own phone and tablet. This will make it easier to order, particularly with folks on the go. I am usually on my ipad more than the computer, and use the ipad exclusively as my POS register at Studio Z.
As the technology upgrades so will the website... This is a big plus for us, not to mention the seamless way that social media is integrated into every aspect of the site. You can share items, pages, blog posts, etc... Everything is built in. So easy compared to building the site on my desktop and adding everything page by page..
As I try to wrap my head around the possibility of warmer weather and a not so cold lab (the dungeon) my thoughts are turning to the next phase of Soivohle. I am phasing out Custom Perfumes any and all body products, oils, lotions etc... My passion and interest has always been with scent creation, and I find that veering off into drugstore fare just doesn't speak to my sensibilities. In other words I am going back to the future.. To that place where I started with interesting, quirky small run essence blends. I like to work and stay busy and the idea of creating every scent as an open edition that never ends can be overwhelming. Right now I have too many batch and bottle essences in my collection. So much so that it takes up all of my time just keeping them in stock (mostly) and up to date.
FREE FORM SCENTSCAPES™ - I have spoken a bit about this concept, and in a nutshell they will be small single run Signed & Numbered editions. The first to be released is Kentucky Bourbon Rose. There is no release date and no there are no samples available. I have had so many requests for samples since I mentioned this, that if I had given them out there would be no essence left. This edition is less than 120ml to be divided between full 4ml bottles and a very limited amount of samples. There will be no free sample giveaways. The scentscapes will be available exclusively through my Fine Art Website, Studio and through Fine Art Venues. They are not perfumes. Each edition will be packaged with it's own scent vessel, for enjoying the essence. For more about scentscapes you can visit my art site here
STUDIO Z - My studio at the Pendleton Art Center in Middletown OH is really the home base for all of my work right now. It is mostly dedicated to Olfactory work but is also a place where I show my original artwork/paintings. I have maintained a retail perfume studio/boutique for the past several years and although I enjoy it I am also going to be phasing it out. Since I will no longer be creating custom perfumes I will have no need to maintain such an elaborate blending station in the studio. I have already disassembled the DIY scent station. I had put myself on a two year time plan to phase out the perfume studio, but I am going to fast track this and try to transition out in a year or less if things fall into place. What this means for Soivohle is that it will be an online business only. I have just ended my relationship with the last retailer who was carrying Soivohle, and I have no plans to work with retailers in the future. This is strictly a business decision. A larger company can absorb some of the cost of doing business with distributors and retailers, but someone like myself loses money every time. It may look like a sweet deal on the surface, but once you crunch the numbers and figure in your time and extra efforts, it is very draining and offers little to no reward other than saying so and so carries my perfumes...
I think so many people get caught up in that I want to be a rock star mentality and think bigger is always better. As someone who has devoted an entire lifetime to the arts and the ideals of high art, I can say that it is very difficult to stay true to a vision when you allow others to peddle your dream.. It is near impossible to find just the right folks with enough insight and integrity to nourish rather than exploit you.. Believe me. LESSONS LEARNED... many times over.
STUDIO FUTURE - I am currently looking for a new art studio in the city (cincinnati) and will hopefully have something in the next month or so. At some point my studio space will overlap with Studio Z and the new space. Once I am in the new space I will be devoting my time to painting and Olfactory Art Installations. This is where it gets tricky folks... Soivohle will go on as a retail business, but the scent work that I will be doing in the new studio will be all about the artistry of smell.... It will not be about perfume. The continuation of this conversation will be best suited to my art blog, so I will just leave it hanging here. To be continued somewhere else at a later date, haha!
As things stand now I did look at new studio space yesterday but neither place was well suited to my needs. Too many stairs, too narrow, too isolated... At first I was thinking small, but now I am thinking I would like a really big space, even bigger than my old Scentual Artistry space... Yes, I want it to be grand. I want to pick up where I left off with my scent work, and introduce more people to the idea of scent as art. This has always been my passion, and with my scentscapes and the new direction of Soivohle I feel that I am getting my life back. Hopefully others will be feeling the vibe of my renewed love for my work. Being frustrated the past couple of years has not been fun for me or anyone around me.
So here's to the future. LZ