Over the past few days I have realized that this splitting of worlds that I am engaged in becomes a never ending balance and jump rope to answer questions correctly and say yes, I am THAT Liz Zorn. On the one hand there is the art world where I am known as a painter. Rarely does this life bleed over into my work as a perfumer. As a perfumer it happens a lot because I use my art work as the backdrop for all of the Soivohle packaging design, often based on my original paintings. The new package design is created directly from scans of my original art. It is then digitally altered and formatted for bottle and box sized labels and cards, promotion brochures and the like. Even though this is true, the majority of people who visit the website or purchase perfumes are still unaware of this double life.
The name of my company is "Liz Zorn Mixed Media Arts LLC" it is set up this way to include all of my work income: art, music and perfume. Yes I said music, and that is another thing that can wait for another day.. But for the art and perfume, particularly where sales are concerned, this is the name (or something like it) that should appear on your credit card statement. I recently had a lady who was very confused about this. She had purchased perfume and had no idea who Liz Zorn was. It was such a distressing thing for her that when she called to discuss what she thought was a mistake on her statement, she then asked in a high pitched yowl. "Who the f*#K is Liz Zorn. I said, well... that would be me. I am Liz Zorn, I am Soivohle. It says so right there on every page of the Soivohle website. She was having none of it, proceeded to tell me off and hung up.
Most people do make the connection, or at least check the website before calling or sending an email. But still it is another example of this splitting of worlds. For me, I have been doing this for a very long time. I had my first art job at the age of 15, and had studied the art of oil blending at an even earlier age. I worked as a graphic artist and have painted my entire life. I only began to take seriously my love of scent in the early 1990's when it was easier to source materials, launching my first retail collection in 2002.
TODAY - things are moving again. I have already redesigned the Naturals Labels with new artwork from one of my paintings, and now have the final design chosen for the artwork that will be on the new and completely revamped Mixed Media Perfumes. Going back to one of our old tag lines Art Moderne. As you can see from the image the bottles will also be different. We are down to the last few printed bottles in the 50ml size and are no longer using them. We are changing all of our large sized bottles to the 30ml as in the photo. If they prove out over the next few months, we may go ahead and have them printed and forgo the paper labels. I am on the fence about the 11ml bottle. I plan to keep it as a gift option with refill (already available) but may decide against having more of them printed once our current stock runs out. At the moment I am liking the new labels, as they say a lot about what Soivohle is and who I am.
At the end of the day when all is said and done, I am an artist, I make things. It is my passion and livelihood. I can be focused, scatterbrained, emotional, moody and a complete pain in the ass. I throw it all out there regardless of the consequence. I have had conversations with people who say they only present a certain persona to the public, because they don't want anything to affect their business. I would explode if I did this. Literally explode if I could not be myself. We only get one chance in life to live our passion. To stand up and give voice to the things that matter.
I am a bulldozer and I am a flower. A sharp edge and a feather.