Embracing The New

Well I am down to three formulas. Yep 3, three, three, three.... to be batched out for the launch of everything.. I think I am going to make my fall deadline, and could not be happier. Yesterday I batched Green Oakmoss (and I still smell like it) and Violets & Rainwater. After a little tweak to Anniebelles Rose I am going to make the perfume today. Since it had always been an oil the profile was a bit off for an alcohol based perfume, but fear not, I have fixed it..

Here are a couple of images of the new look. The Street Collection has collided head on with the old Studio Collection. It makes perfect sense because they really are the same thing. The Studio Collection began as an offshoot of our Scentual Artistry custom and customer perfumes, and Street was the incarnation when we moved our perfume shop to the new location.  I decided to keep the name Street because many of these perfumes really were a product of people walking in off the street and creating a fragrance. I made changes to them for the collection, to give them more body and a finished composition, but the reality really is Street...

Street Collection EDP, 60ml Flacon

Street Collection EDP, 60ml Flacon

After a ton of work on the new Signature Naturals packaging, it is finally finished and we can now set up the labels to be run on the big printer. I wanted to go all out with the packaging for this collection. Not since our original snap closure black box have we had such a nice set up. I was heartbroken when we lost the manufacturer of those original boxes and have not been very happy with anything since. Now I am, and even more so that my original artwork is the imagery for the box sleeve.


I am doing the same thing for the Art Moderne Collection. The best of the best of our mixed media perfumes.

and how about this website... isn't it amazing. I am head over heels about this new template, layout and design. It is more me than anything we have ever had. Everything is. I could not be happier with it.

.........and grateful, don't even get me started. A lot of fire has been walked through to get to this place, and I thank my lucky stars that I am still here walking the earth. Life can toss us a lot of crap, and it can lift us to the heavens. Enjoying this little jog through the clouds at the moment and thankful for all the wonderful folks who have helped me along my way.